We live in an era of aggressive advertising and consumerist culture. We own things that don’t make us happy. Resources are scarce on Earth. The solution is not to produce more to seek temporary satisfaction, but to use the immense, limitless power of our minds to improve our lives. The attraction to participate in fast fashion is tricky: to look well, there are extremely cheap options nowadays but they come at large hidden ethical costs. There are interesting connections between a nomadic lifestyle and a minimalist way of living that could be applied to our contemporary lifestyle. Simple living isn’t just a thing of the past - the minimalist movement embraces a philosophy that helps you not to become a weak-willed consumer. By eliminating unnecessary things in your life, your brain will not be overloaded with useless information, you can be mobile and travel light, save money, and focus on what is really valuable. By practicing minimalism people pay close attention to nature, their surroundings, social problems, and their inner world. This collection is about introducing minimalism to more people. It is a collection of multi-purposeful, dynamic, and multi-seasonal clothes that fit in a single functional backpack.
Start your day with the sunrise, pack your backpack where you have everything you need, and begin your beautiful journey...
2017